• The Marketeter’s Cheat Sheet to Viral Video
  It’s the “least a marketer or agency needs to know” about online video, and will give you a road map for a good program.
  (tags: marketing viral video brand)

Here’s an interesting video discussing how to measure “success” of your site using Google Analytics.

Using this data, coupled with RSS data gathered from services like Feedburner, you can not only get a good idea about what’s going on on your site, but also what type of content people are reading.

Used wisely, this data can help you steer your blog to better success.

• How to use Video with an email campaign
  A really quick look at using video in an email marketing campaign.
  (tags: video email marketing)

You probably didn’t even think about this possibility, but it was inevitable. I mean, people are finding new and unique ways to use video online every day.

It seems Viddler community evangelist, Colin Devroe has been putting together a WordPress plugin to allow the comments section of WordPress blogs to contain video.

Here’s a sample of what he’s put together on his own blog — with some folks already eagerly posting video comments. Interesting for sure!

Are you ready to adopt the idea? Are your readers ready to reply with video?

Well… I’m messing with Ustream.tv and CamTwist (a Mac application) to do a live broadcast today. Nothing too special, mostly just testing the limits of the system.

You might see me in action. You might see my desktop whilst I work away. Or you might just see a bunch of clips I’ve loaded up for playback.

Tune in… Today only! Too late. You missed the fun.

UPDATE: After a full afternoon of broadcasting nothing important, I have to say I’m impressed. I really liked the simplicity of Ustream, especially coupled with two Mac applications: CamTwist (which lets me pick different media sources like my web cam, my DV cam, my desktop, saved movies, or slide shows, and lets me add effects, images, text, etc… all on the fly) and Sound Flower. With Sound Flower I was able to jack my audio out, directly to my audio in so that pre-recorded movies could stream with sound over Ustream. The only bad part with Sound Flower is no “monitor” to actually hear what’s streaming. Guess I need another computer to listen in.

All in all, I had a couple dozen people pop in and out, and a few positive comments from folks who see the potential of this.

In the future, I do plan to stream some other things (and give people plenty of warning that I will be broadcasting). Today was just an experiment. Kind of fun too.

Interested? Try it out for yourself: Ustream.tv