What’s your porch pitch?

“My what?” You ask.

I recently posted about using video to introduce yourself to your customers and prospects, and wanted to follow up on that today.

My friend Mike Sansone and I had a recent conversation about using video introductions (some dub them elevator pitches.) Mike’s thought was that we don’t really have all that much time to talk in elevators, and nobody really feels comfortable talking in elevators anyway… so why not call them something different. I saw a light bulb pop up over his head, and suddenly he had the name. A porch pitch.

Why not? I thought. Standing on someone’s porch is a lot more friendly and conjures up fond memories of days gone by when neighbors would drop by to introduce themselves to the new family on the block. (Anyone do that anymore?)

I liked it. Mike liked it. The name stuck.

Here’s Mike’s porch pitch. Where’s yours?