Archive for October, 2007
Video Sharing Web Sites
With so many choices out there for video sharing sites, I was very pleased to stumble across this handy chart created by the folks at TechCrunch.
Hopefully you’ll find some video sites here you didn’t know about, and I’m sure you’ll find this information useful next time you want to upload and share video.
No commentsWeb Video Marketing: Give us a tour!
You might think your business, your service or your product is boring, mundane, and not something anybody would be interested in seeing. But, you might be surprised what your customers are interested in watching!
For example, there are a couple of great shows I enjoy watching that focus specifically on typical unglamorous jobs in America. One is Dirty Jobs, a fantastic show on The Discovery Channel hosted by Mike Rowe. Mike takes us right into some of the dirty, smelly jobs that countless Americans do everyday to make our lives better. The other is Made In America hosted by John Ratzenberger on The Travel Channel. John travels around the country visiting manufacturing facilities, and takes us on several engaging tours during each 30 minute episode.
What might otherwise be uninteresting, putting these jobs on video transforms them into fascinating journeys into the “hows” and “whys” of each individual job.
Here’s a great example. Ask anyone if they’d be interested to read about or listen to someone explain how a waste water treatment plant works, and you’re sure to be met with a few strange looks. But watch this video and you’ll find that waste water treatment is actually quite interesting. You get to see and hear what things are, how they work, and why they’re important.
My challenge to you: Show us what you do. Tell us why it’s important. I think you’ll be surprised how many people find it interesting once they see it! It may even lead to new business opportunities.
No commentsQuality Control
Make sure your business has some sort of quality control systems in place. Then tweak them… FOREVER!
I ordered some business cards from overnightprints.com after reading a recent blog post by Seth Godin where he recommended their services.
Ordering was a snap! Delivery was quick! Quality of stock and print was great!
BUT… (there’s always a but) there was a hitch. Let’s just say the word “crooked” doesn’t even come close to describing these cards. I mean, the print is crooked and the cards are not even cut square, they’re more of a rhombus or a trapezoid. I don’t know if they had a mechanical problem, a new employee, or what. But what is clear is that their quality control systems failed.
What do you think? Would you hand these cards out being so crooked? (sorry for the crappy print, it’s my little web cam’s fault)

The lesson here? You might have a great product, but everything is doomed to fail now and then — ever heard of Murphy? — Make sure your quality control systems are working and keep improving them over time.
(Hopefully, for overnightprints.com’s sake, I’m one of only a few disappointed customers.)
3 commentslinks for 2007-10-16
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If you’re using video for a marketing campaign, here is some information that can help you get the most bang for your buck, and/or help with your targeting and video optimization.
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Blinkx, an Internet video search company based in London, will start letting consumers make money from the videos they show on their own blogs, social network sites or home pages if they agree to include advertising in the videos.
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Google has added a new layer today to Google Earth’s Featured Content layer folder. The layer allows you to view YouTube videos which have been geotagged
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there’s speculation Amazon will soon allow authors to post videos for free using its Connect author blogging tool
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The company has announced a beta version of technology called “YouTube Video Identification” that is meant to help copyright holders control the distribution of their content.
Video: The real thing
Without a doubt, video tells a much more compelling story than the way we’re used to getting information on the web. Whether it’s a product, a service, or an idea… you can accomplish more in less of your viewer’s time with web video. Text is great, a photo is nice, but video is “the real thing.”
I found this short clip that illustrates this point quite well. Nice job guys!


