Widmer Brothers Brewing has a great site dedicated to showcasing some really creative consumer-generated videos showing “How you lemon your Widmer.” Apparently this Hefewizen style beer is best served with a slice of lemon, and they have enlisted the help of their loyal customers to help them spread the word about their product.

Just watching these videos makes me a tad thirsty for a Widmer… even though I’ve never heard of Widmer until now. That’s powerful!

Be sure to click through to the site to see all of the videos. There really are some great ones there!

I shot this last week in Mike Sansone’s office. As always, Mike has great points to make about blogs. In this video, Mike talks about how blog posts are the “inventory” of your blog site, and you should worry more about building posts consistently and frequently, rather than on what’s on your main page.