1. Introductions

2. Presentations

3. Invitations

4. Testimonials: Customer testimonials are not only a powerful way to build trust with potential customers, but they’re a great way to reach out to your existing customers and show them that you are serious about earning one from them — it also gives you an opportunity to discuss any reasons why they might not be willing to provide you with one!

John Jantsch of Duct Tape Marketing believes that “…when a prospect reads a credible comment from another person, endorsing the promise of your marketing message, it does have an impact.”

Written testimonials are very effective, it’s true. However, by using Video testimonials, you allow potential customers to see and hear — and trust — what your existing customers have to say about you and your business.

I posted before about how video can be a great way to introduce yourself… but there is no denying the fact that an introduction by a third party is much more effective. Imagine, video testimonials allow your best customers to make introductions for you! And best of all, they can easily be shared with others at the click of a mouse — spreading them to people you may never have reached otherwise.

In a recent newspaper article, sales guru Jeffrey Gitomer said it simply, “In VIDEO format, customer testimonials are the single most powerful sales tool on the planet. They provide the proof that you can only brag about… Without video testimonials you are alone in the selling process. With them, you will have one thing the competition won’t have — the order.” (emphasis mine)

What story do your customers have to tell about you?

Additional reading:
Drew McLellan on making your clients the hero
Alfred Rocks! - by Andrew B. Clark

Next time: announcements