Continuing this week’s “web video focus” on the seven types of online video marketing…

1. Introductions

2. Presentations: Let’s face it. It can be difficult at best to try to explain a new product or service, especially if it’s totally new or really different than what people are used to. In addition, static web pages are not very effective at describing these things, and although adding photos and illustrations helps, it still takes a fair amount of a reader’s time and effort to absorb it all — which they are unlikely to do in today’s market of short attention spans!!

What can we do about that? Yup. Online video presentations.

Presentations of the video sort are very effective at quickly describing things that take too many words and pictures to make sense. They can be quite diverse too! Here are a few examples: Demonstrating your products, showing your team in action performing one of your services, explaining the importance of a particular feature or problem, training seminars… I could go on and on here, but I think you should be able to see some of the possibilities.

One of the things I try to encourage people to think about is the stuff they know about their particular field of expertise, and how they might re purpose that information to their audience as a helpful way to start a conversation. By turning your knowledge into short video clips, you showcase yourself as an expert, help others learn something new, and plant the seeds of new relationships (potential customers).

Presentations don’t have to be long or complicated to be effective, either. I have been working with Mike Sansone of ConverStations.com to get some of his great blogging tips on video. Here’s one on “blogging to the fringe” that only took a few minutes to shoot, and a few minutes to edit. It’s very simple, but effective!

Think about this. Online video presentations reach people 24 hours a day — while you work — and while you sleep. Can you think of a better way to connect with people, short of actually having a one-on-one in-person conversation? I can’t. So let’s all get started! The world is waiting to watch and learn!!

Next time: invitations