You might think your business, your service or your product is boring, mundane, and not something anybody would be interested in seeing. But, you might be surprised what your customers are interested in watching!

For example, there are a couple of great shows I enjoy watching that focus specifically on typical unglamorous jobs in America. One is Dirty Jobs, a fantastic show on The Discovery Channel hosted by Mike Rowe. Mike takes us right into some of the dirty, smelly jobs that countless Americans do everyday to make our lives better. The other is Made In America hosted by John Ratzenberger on The Travel Channel. John travels around the country visiting manufacturing facilities, and takes us on several engaging tours during each 30 minute episode.

What might otherwise be uninteresting, putting these jobs on video transforms them into fascinating journeys into the “hows” and “whys” of each individual job.

Here’s a great example. Ask anyone if they’d be interested to read about or listen to someone explain how a waste water treatment plant works, and you’re sure to be met with a few strange looks. But watch this video and you’ll find that waste water treatment is actually quite interesting. You get to see and hear what things are, how they work, and why they’re important.

My challenge to you: Show us what you do. Tell us why it’s important. I think you’ll be surprised how many people find it interesting once they see it! It may even lead to new business opportunities.